An AI automation studio
for ecommerce.
Smutek AI builds AI agents for online retailers — automating the content-heavy, repetitive work that slows ecommerce teams down.
We help brands automate customer support drafts, product descriptions, review analysis, merchandising insight and marketing workflows. The goal is simple: take the busywork off the team while keeping every customer-facing word accurate and on-brand.
We're starting with beauty and skincare ecommerce, because this category has high content needs, nuanced customer questions, and strong requirements around brand-safe communication. It's the hardest version of the problem — which makes it the right place to prove the approach.
How we think
Ship, don't pitch
Working software in production beats a pretty roadmap. We optimise for what actually runs.
On your data
Agents act on your real systems and context — not generic demos.
Safe by design
Guardrails, evaluation and humans in the loop where the stakes are real.